Chirp lets you accept payments quickly and easily from any device. Whether you’re a wedding photographer, store owner, taxi driver or hairdresser, customers can pay you money from anywhere using what they already have in their pocket: their phone. To accept payments you don’t need a single device.
To say that brands are trying to figure out the best way to use Twitter to drive commerce would be an understatement. The massive opportunity the Twitter platform presents for commerce has not been lost on Twitter CEO Dick Costolo.
Currently the extent to which brands drive commerce on Twitter is limited to broadcast advertising. Brands send out Tweet based ads designed to lure consumers from Tweetdeck to the brand storefront. A transaction is then still multiple steps away as consumers must pass through a traditional e-commerce checkout process.
Semil Shah has recently written a lot about discovery based commerce. In his TechCrunch article How Discovery Will Drive Transactions he discusses the changing landscape in social commerce from search to discovery based following. He actually mentions Sell Simply in the article as a payment system. But, we’re much more…
The transition from intent-based search on Google, to discovery based commerce, is absolutely occurring, and is a perfect example of how we take Twitter to another level in the commerce context. Since we enable transactions on Twitter (one can Tweet an item for sale — followers can buy simply by replying), we actually complete the circle from discovery (you’re following a brand selling something) to action (“reply to buy” payment)… all with two Tweets. Consumers do not have to leave the Twitter platform to transact. Brands sales percentage exponentially increases as frictions decrease.
In other words, we not only drive social commerce from a discovery standpoint, we go one step further and close the loop by enabling transactions on the same platform the discovery is taking place. With us, Twitter is no longer confined to just a broadcast platform for brands. When brands Tweet about a sale through Sell Simply their followers can purchase directly from the Tweet. This combination of social commerce with “reply to buy” transaction capability is what makes our platform so powerful.
The transition from search based commerce to social is on. We’re happy to be a part of it.